I’m an interim Chief Marketing Officer and Marketing Director for consumer brands. I’m a marketing leader who delivers significant improvements in performance.

I grow sales and build brands. I have over 14 years interim marketing experience and I’ve successfully delivered interim assignments for brands in retail, food & drink and hospitality following an earlier career in permanent roles.

Typically businesses bring me in when they have a need to reset and achieve better results. Everything I do is based on data, be that customer/consumer insight or performance/digital analytics.

The companies that hire me do so to fix their marketing problems. Contact me to see if I can help you grow your business.

Expertise

  • Digital marketing.

  • Marketing strategy & proposition development.

  • Commercial transformation.

  • Organisational design.

  • Strategic planning & implementation of marketing plans.

Previous projects

  • £400 million hospitality business: ten month assignment to completely transform the marketing function & drive sales growth.

  • £300 million FMCG distributor: six month assignment to lead the marketing workstreams of a full value creation plan.

  • £250 million portfolio of food brands: twelve month assignment providing interim commercial leadership across marketing, sales (UK national accounts, independent channel & international), category management, ESG and D2C/eCommerce.

  • £350 million UK retailer: six month assignment as a member of the operating board with overall responsibility for marketing & eCommerce for a leading national retail brand.

I also provide advisory services to private equity firms and investors. This includes market & consumer insight, competitor analysis, commercial due diligence and management competency assessments.